James Barber and Audio Factory produce Perry’s Recycling Video

Filmmaker James Barber and Glastonbury based production company Audio Factory took a break from producing films about awkward conversations and children’s radio content recently to produce a video for Somerset based recycling company Perry’s Recycling, who have launched a new charity paper banks scheme. Perry’s Recycling has set a new target to increase its charity paper bank recycling tonnage by 50% by March 2014 to further benefit local communities. Currently, the company recycles over 30 tonnes of newspapers, magazines and junk mail a month from the charity paper banks and every tonne generates £10 for Somerset Community Foundation, an independent local grant-distributing charity.  So far over £6,000 has been raised. To achieve its target, Perry’s Recycling has launched an educational campaign promoting the concept of charity paper banks. The cross media campaign includes an online video produced by Street based filmmaker James Barber and production company Audio Factory, and Perry’s Recycling managing director Chris Perry hopes this will encourage people to use one of the thirty-two charity paper banks across Somerset, which are predominantly located at major supermarkets. When asked to explain their reasons behind launching the campaign, Chris said, “In times of austerity having a clear recycling message and a programme that benefits the local community is definitely worth supporting.” Justin Sargent, Chief Executive at Somerset Community Foundation, added: “We are extremely appreciative of the support we have been receiving from Perry’s Recycling. Thanks to the money generated from charity paper banks, we are able to fund our activities and focus on tackling disadvantage and transforming people’s lives in Somerset.” For more information visit www.perrys-recycling.co.uk